A Q&A with Berangere Degni-Reze
Berangere Degni-Reze, Senior Director Global Business Strategy
About Rakuten Advertising,
Rakuten Advertising is the leading global provider for marketing and advertising services and technology. Working with agencies and brands around the world, Rakuten Advertising brings together unique media inventory, a global affiliate network, advanced machine learning, and rich consumer insights to deliver experiences that increase brand awareness and marketing performance – while pushing the advertising industry forward.
After my masters I wanted a fast paced industry and Adtech became evident when I moved to Ireland where I got the opportunities to work for some of the biggest companies: Google, Microsoft and Yahoo.
I am a Senior Director of Business Strategy at Rakuten Advertising. I am in charge of building the strategy for media globally across our four products Rakuten tv, Rakuten Viber, Rakuten Viki and Rakuten France.
Representation of women in AdTech is still not optimal across teams and roles. I can see younger colleagues intimidated to speak out in meeting or in larger forum being one of the few if not the only woman in the room. I am lucky to be part of a group of women in Tech in my company to open the dialogue and offer mentiorship opportunities.
My current manager, James Collins, offered a commercial strategy role to me when my background was mostly business development and product with no consulting experience. He also allowed me to expand my reponsabilities to new territories learning a lot more than I could have thought in a short period of time.
You will gain a lot more out of a conversation by asking questions and listening (and observing the stakeholders).
I have always set ambitious goals for myself, very often above the objectives set by my management.What has hept be motivated as well if the fast pace of the industry and the fact that there is always spmething new to discover and learn
Driven, Passionate and result driven
Looking at the space I have been in these past years (media), with consumers spending less and less time on traditional channels, especially TVs, the war for the attention is on. It is going to be interesting to see the evolution of the walled gardens and how the big traditional media groups will react to getting viewers/users back. Data and content will very likely play a big role in the outcome.